Businesses can reach a broader audience and convey a more impactful message with full-color printing. Color is a powerful marketing tool that affects your mood, evokes emotion, and communicates information that goes beyond words. Color not only makes a message more attractive, but it can even increase brand recognition by up to 80 percent.
With a wide array of products, DFS can help print businesses and resellers take advantage of full-color printing to entice and engage customers. From business cards and banners to envelopes and labels, by partnering with DFS you have access to an extensive breadth of eye-popping, full-color products. Let DFS help you diversify your business by offering full-color print.
What Does 4 Color, CMYK and Full-Color Printing Mean?
The terms 4 Color, CMYK, and Full-Color Printing all refer to the process of creating full-color print materials. Often referred to as four-color printing, this process is used in the commercial printing and graphic arts industry for printing full-color text and images and is used in both offset and digital printing. The term ‘4 color’ refers to the number of colors that are used in this process, with the four ink colors being cyan, magenta, yellow, and black, and it’s these colors that form the acronym CMYK. These four colors are then mixed and overlapped in varying percentages to create a palette of various colors. Professional printers and designers are more likely to use the more technical “CMYK” term, while customers are more likely to use the term “full-color printing.”
What Are Full-Color Marketing Materials?
Full-color print marketing materials make it easier to stand apart in a competitive, crowded marketplace. These marketing materials attract attention, reinforce a brand, communicate a feeling, and make an impression that will help drive response.
Used by nearly all businesses, the most popular full-color printed marketing materials include:
- Business cards
- Postcards
- Flyers and sell sheets
- Booklets and brochures
- Banners and posters
- Folders, letterhead, and envelopes
- Labels and stickers
How Businesses Can Use Full-Color Marketing Materials
Full-color marketing materials are incredibly versatile and are used by almost every industry and organization, from education to non-profits to retail to corporate. Depending on a business’s goals and budgets, there are a variety of ways that your customers can use each of these product lines:
Business Cards
Often serving as the first impression of a business, help your customers be remembered by providing them with impactful full-color business cards. Additional ways that businesses can use business cards:
- Appointment reminders
- Coupon or QR code cards
- Customer loyalty punch cards
- Trade shows and event networking
Postcards
Direct mail postcards are particularly strategic because they appear directly in a customer’s mailbox. Every Door Direct Mail (EDDM) is an affordable and effective method for businesses to reach customers in a specific area. Additional ways that businesses can use postcards:
- Invitations
- Open house handouts
- Recruit new students and contact alumni
- Spread awareness of upcoming open houses
- Mail postcards with special offers to the local area
Flyers and Sell Sheets
Great multifunctional advertising tools, flyers, and sell sheets can be used to promote an upcoming event, and they make ideal product sheets. Additional ways that businesses can use flyers and sell sheets:
- Cost-effective menus at restaurants
- Coupon and sales flyers
- Bag inserts
- Event promotion
- One-sheets to display property information
Booklets and Brochures
Offering more space, booklets and brochures can be a highly-strategic form of promotion and include smart options like mini-catalogs, maps, and product directories. Additional ways that businesses can use booklets and brochures:
- Newsletters
- Product showcases
- Company history and information
- Event programs and schedules
- Print booklets for quarterly or annual business reports
- Leave informative brochures in waiting rooms
- Hand out brochures and folders to explain academic programs
- Leave educational/sales brochures and booklets near new car models or in service areas
Banners and Posters
The size of banners and posters allows them to communicate important messages in a big and bold fashion that stands out from the crowd. Additional ways that businesses can use banners and posters:
- Directional signage
- Outdoor event signage
- Sale and event promotion
- Reopenings and grand openings
- School events and fundraisers
Folders, Letterhead, and Envelopes
Simply printing your letterhead in color encourages customers to remember you over any other brand. Colorful branded business essentials like folders, letterhead, and envelopes build a cohesive brand look. Additional ways that businesses can use folders, letterhead, and envelopes:
- New hire welcome kits
- Customer presentations
- Corporate communication packets
- Branded company correspondence
- Financial planning meetings
Labels and Stickers
Help customers call attention to products and mailings or add special details to packaging with customized labels and stickers. Additional ways that businesses can use labels and stickers:
- Brand logos
- Product labels
- Contact information
- Fundraising events
When you partner with DFS, your company will benefit from industry experts who can expand your offerings with a wide variety of full-color print marketing products. We take the burden out of outsourced printing services with our easy-to-use and trusted network of printing solutions, helping you grow your bottom line. Contact us today to be matched with a DFS business advisor and start saying yes to more print jobs.
Key Takeaways
- Businesses can reach a broader audience and convey a more impactful message with full-color printing.
- Full-color marketing materials are incredibly versatile and are used by almost every industry and organization.
- Some of the most popular full-color printed marketing materials include business cards, flyers, brochures, posters, letterhead, and stickers.
DFS can help print businesses and resellers take advantage of full-color print capabilities to entice and engage customers.
