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The Future of Print Marketing: Diversify Your Product Offering

People talking over color wheels.

The print industry has undergone a significant transformation in the last few years.  Have you heard the saying, “The era of web-to-print”? That’s what people are calling the current boom and shift in the printing industry. While this change has posed challenges for traditional print businesses, it can also open up a world of opportunities for you if you’re willing to adapt and diversify your product offerings.

Knowing Printing Market Stats

The global commercial printing market is poised for growth from $433.79 billion in 2021, with projections estimating a value of $484.22 billion by the end of 2027. The print sector is still strong despite the pandemic’s setbacks; in America alone, there are almost 25,000 businesses that specialize in commercial printing, bringing in an astounding $900 billion a year.

How can a business show value through experience and a personal touch? 

Attention to detail, personalized communication, and building genuine relationships with customers are key ingredients in demonstrating value. Businesses truly shine when they offer tailor-made solutions and deliver exceptional customer service that goes above and beyond. A willingness to go the extra mile adds meaning to the customer experience, and authenticity ties it all together. 

Diversify Your Product Offerings Is Crucial for the Future of Print Marketing

Adapting to Changing Consumer Behavior

Consumer behavior has changed significantly as a result of the pandemic, with a major move toward digital outlets for pleasure and information. Demand for traditional print goods like newspapers, magazines, and catalogs has decreased as more consumers shift to Internet platforms.

Print businesses must change with the times and broaden their product offerings in order to stay relevant. This may mean branching out into more specialized digital printing technologies, providing value-added services, or investigating untapped markets and sectors.

Exploring Niche Markets and Specialized Services

In a highly competitive landscape, finding and serving niche markets can be a lucrative strategy for print businesses. Whether it’s catering to specific industries, such as healthcare or education, or offering specialized services like packaging design or direct mail marketing, targeting niche markets allows businesses to differentiate themselves and create a unique value proposition for customers.

By identifying emerging trends and consumer preferences, print businesses can position themselves as experts in their chosen niche and attract customers seeking specialized solutions.

E-commerce and Online Platforms

The rise of e-commerce has presented print businesses with new opportunities to reach customers and expand their market reach. With the demand for online shopping at an all-time high, there is a growing need for packaging solutions that not only protect products but also enhance the overall brand experience.

Print businesses can capitalize on this trend by offering customizable packaging options, personalized labels, and printed materials that elevate the unboxing experience for customers. By integrating with e-commerce platforms and web-to-print solutions, print businesses can streamline the ordering process and provide seamless services to online retailers.

Investing in Technology and Innovation

Businesses need to invest in the newest technology to be competitive, and innovation is the key to keeping ahead in the print sector. Future growth depends on keeping up with technical improvements, whether that means experimenting with new materials and substrates, investing in web-to-print software solutions for online purchasing, or using inkjet printing technology for quicker turnaround times.

To address the increasing demand for environmentally sensitive goods and services, print enterprises should also concentrate on sustainability and eco-friendly methods. Businesses may reach a wider audience and stand out from the competition by investing in sustainable printing techniques and supplies. This way, when a new opportunity to diversify your product offerings arises, you are already knowledgeable about the changes in your industry and to best take advantage of them.

Building Stronger Customer Relationships

Print marketing offers a unique opportunity to connect with customers on a personal level. By leveraging the tactile nature of print materials, businesses can create memorable experiences that resonate with customers and new generations while building stronger brand loyalty.

Print marketing enables companies to leave a lasting impression and develop stronger relationships with their target audience through the use of tailored direct mail campaigns, branded packaging, and printed materials at events and trade exhibitions.

Key Takeaways:

  •  The print industry has undergone a significant transformation in the last few years.  
  • The global commercial printing market is poised for growth from $433.79 billion in 2021, with projections estimating a value of $484.22 billion by the end of 2027. 
  • Demand for traditional print goods like newspapers, magazines, and catalogs has decreased as more consumers shift to Internet platforms.
  • Finding and serving niche markets can be a lucrative strategy for print businesses. Whether it’s catering to specific industries, such as healthcare or education, or offering specialized services like packaging design or direct mail marketing, targeting niche markets allows businesses to differentiate themselves and create a unique value proposition for customers.

DFS for All Your Printing Needs

The future of print marketing lies in how you diversify your product offerings, embrace innovation, and adapt to changing consumer behaviors. By exploring niche markets, leveraging e-commerce platforms, investing in technology, and building stronger customer relationships, print businesses can thrive in an increasingly digital world. As the industry continues to evolve, those who are willing to innovate and adapt will emerge as leaders in the new era of print marketing.

For over 40 years, DFS has been a trusted partner, offering fast and convenient solutions that help businesses thrive. By partnering with DFS, you gain access to an experienced print professional, an extensive portfolio of products and services at wholesale prices, 24/7 quotes and orders, speedy nationwide delivery, and professionally produced marketing materials. 

Do more, sell more, and achieve more with DFS. Get started today. 

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