Keep your business running smoothly this year with a steady supply of returning customers. Diversifying your print business by adding new products, offering a greater variety, and providing more options, is a strong way to stay top of mind and grow your print business no matter what the year may bring. Read on to discover how print product diversity can provide a winning upsell strategy.
Partnering with an outsourcing company like DFS allows you to expand your business, grow your product offerings and services, and provide more options for your customers, all without increasing your overhead. From letterhead and envelopes to checks and forms, DFS advisors can provide the knowledge needed to venture into new product lines, providing you with access to an extensive breadth of print products that can fulfill any customer needs.
How can I increase sales with my print product diversity?
Print businesses and resellers can build better relationships with their customers, deliver more value, and increase sales by increasing their print product diversity. The success, and revenue, of your business depends on what goods or services you offer, and how those offerings will help your customers to solve the problems or needs they are facing. Understanding the business objectives of your customer, and then identifying what additional print and promotional products you could offer that would help them achieve their goals, helps both you and your customers to be more successful.
Win More Business By Cross-Selling Complementary Print Items
Cross-selling is your opportunity to deliver more value to your customers and increase sales. In order to successfully cross-sell, you need to make sure you understand your customer’s needs and preferences and recommend products that address those concerns. Then suggest a complementary product to a customer during a sale, offering them additional items that can solve a problem for them or provide a benefit.
When selling a check or form, always ask if they would like the companion envelope, or recommend deposit tickets with all check sales. With a wider product line, there might be ancillary products that they aren’t aware of that could further help them.
One of the easiest ways to add a wider variety of different types of print jobs and promotional items to your product line is by partnering with an outsourcing company. With a wide array of printed products and services, your DFS advisor has all the resources you need to offer broader print product diversity.
Wider Product Diversity Allows for Greater Upselling Opportunities
Businesses have an opportunity to increase revenue by encouraging customers to purchase a higher number of products, or enhancing the product they are purchasing. With upselling you’re not offering products intended to complement your customer’s initial purchase, rather you’re offering them an upgraded, enhanced, or premium version of the product they are interested in purchasing.
For print businesses and resellers this could be suggesting a heavier stock for letterhead, a luxury finish to postcards, or a larger quantity of business cards. Upselling works best when you take the time to inform customers of the value of the product you are upselling. Make sure to point out the specific benefits being offered by the enhanced version of the product.
One of the keys to successful upselling is having a wide product diversity. It’s not enough to simply offer one type of business card and letterhead. Print businesses and resellers need to be able to offer a range of customization options to have a broad enough selection of products to upsell to customers.
When you partner with DFS, your company will benefit from industry experts who can expand your offerings. Your customers will get business cards, checks, forms, and other custom-printed materials exactly how they want them, with solutions designed to fit all business needs, formats, and budgets.
Earn More From Current Customers
It can be hard to stand out in a crowded industry, but you can beat out the competition and earn more from current customers by diversifying your print product offerings. Most of your customers would like to buy from you, a company they already trust, rather than having to find one that they’ve never done business with before.
Suggesting or recommending a complementary product to a customer during a sale, or encouraging customers to purchase a higher number of products, is a valuable way to increase sales. When your customers see that you can provide a wide breadth of products and services, offering everything they need in one place, they’ll be more likely to come to you for all of their print and promotional needs.
A wider selection of print products can allow you to offer customers additional items that can solve a problem for them or provide a benefit. By offering more print products, you can continue to sell to existing customers in the new year and earn more without actively prospecting. Contact us today to be matched with a DFS business advisor and start saying yes to more print business.
Key Takeaways
- A wider selection of print products can allow you to offer customers additional items that can solve a problem for them or provide a benefit.
- Most of your customers would like to buy from you, a company they already trust, rather than having to find one that they’ve never done business with before.
- Print businesses and resellers need to be able to offer e a broad enough selection of products to upsell and cross-sell to customers.
- With a wide array of printed products and services, your DFS advisor has all the resources you need to offer broader print product diversity.
