Everyone loves to receive a handwritten holiday card in the mail. Every year, millions of people across the world send holiday cards to friends, family, and customers. Sending an annual greeting card is an excellent opportunity for you to build and develop more personal relationships with your customers. Beyond reconnecting with customers, sending holiday cards is a chance to thank them for their support of your business, build loyalty, stand out against the competition, and get your name out to more people. A DFS business advisor can help you make the most of the holiday season. Whether you have never sent a holiday card, or you send them each year, discover five benefits of sending business holiday cards.
Should Businesses Send Holiday Cards?
Holiday greeting cards help businesses show their appreciation, build personal connections and leave lasting impressions throughout the season. Christmas is the most popularly celebrated holiday, but without knowing the particular holidays a customer celebrates, it’s usually best to stick with a general Happy Holidays card. DFS offers a variety of holiday cards with a variety of sentiments like Merry Christmas, Season’s Greetings, Happy Thanksgiving, and more.
Benefit #1: Holiday Cards Build Stronger Relationships
Serving as a physical representation of care and goodwill, sending holiday cards is the perfect way to establish a personal connection with your customers. Holiday cards are a great way to help show customers that they are valued. Handwritten messages inside the cards can lend an extra level of personalization to the cards.
Building stronger relationships have the benefit of improving customer loyalty, increasing repeat purchases, and garnering referrals. Another benefit is that they help keep businesses top of mind, reminding them of your products and services, particularly during the busy holiday season.
Benefit #2: Sending Cards Creates Customer Loyalty
Grab this opportunity to say thank you to your customers and show them that you are. When done correctly, holiday cards can have a great impact on customer loyalty. Use them as a way to let customers know that you appreciate their support in making your business a success throughout the year.
Prompting an emotional response, this small act of kindness can spark joy in customers and make them feel special. It’s no surprise then that customers who receive holiday cards from businesses are often more likely to continue doing business with that company.
Benefit #3: Business Holiday Cards are Cost Effective
Holiday cards are an easy, affordable, and effective way to reach out to your customer base. DFS offers holiday cards in different choices of paper stocks and includes free card personalization, free standard verse, free company logo inside the card, and free foil-lined envelopes or unlined envelopes.
With the ability to make customers feel special, and keep your business top of mind, business holiday cards are a budget-friendly marketing tactic. When you consider the potential for generating referrals, the return on investment (ROI) for sending company holiday cards only continues to increase.
Benefit #4: Get More Eyes on Your Business With Holiday Cards
Many customers display their holiday cards throughout the season, incorporating them into their holiday decor. They might hang them on their refrigerators, display them on counters, or use a dedicated Christmas card holder to showcase their special greetings. If your customer displays the card where friends and family might see it, it has the potential to attract even more attention. The earlier that holiday cards are sent, the longer the customer has the card, and the more opportunity for it to be appreciated and advertise your business. Make sure to order your greeting cards early so you can get them in the mail with plenty of time for the holidays.
Benefit #5: Sending Personalized Holiday Cards Helps Reactivate Past Customers
A traditional way to spread cheer to your customers, holiday cards are also a great way to renew past relationships. In deciding who to include on your holiday card list, consider not only your best customers or new customers but also those customers that you would like to return. Sending physical, mailed business holiday cards helps your business stand out and provides an opportunity to reactivate past customers.
Holiday greeting cards are a prime opportunity to connect with your customers and deliver a thoughtful, personalized message. Take the opportunity to stand out from the competition by sending holiday greeting cards. DFS knows the benefits of sending business holiday cards, which is why we have all the cards, gifts, and calendars your business needs. Buy from DFS and make the most of holiday sales.
- Sending an annual greeting card is an excellent opportunity for you to build and develop more personal relationships with your customers.
- The benefits of sending business holiday cards include a chance for businesses to build loyalty, stand out against the competition, and get their name out to more people.
- Holiday cards are an easy, affordable, and effective way to reach out to your customer base.
- DFS has all the cards, gifts, and calendars your business needs.