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3 Reasons Why Graphic Designers Should Sell Print Marketing

stack of flyers for print marketing

Graphic design is changing at a rapid pace, and as the industry diversifies, new opportunities have become available. Print design is all around us, appearing on business cards, brochures, booklets, and banners. Graphic designers wanting to add more value for their customers should diversify and expand their business by designing and selling print marketing, helping customers with a wide variety of eye-popping, full-color print materials

Graphic designers inspire, inform, and captivate. By utilizing text and images, graphic designers are able to make an emotional connection, communicate ideas, and build brands. For graphic designers who currently only provide web design or digital services, print design is another avenue they can use to grow their business.

Selling full color, also known as web-to-print, allows graphic designers to create a recurring revenue stream, increase creativity, and develop their brand. With access to DFS’ trusted, professional printing network, graphic designers have a simple, stress-free way to grow their business. Our experts take the worry out of outsourced printing services, and offer support every step of the way, so you can be more productive and grow your bottom line.

How big is the print market industry? 

Driven by growth in packaging and labels, the global printing industry is predicted to be valued at $821 billion by 2022, according to a new market report by Smithers. Offerings such as web-to-print represent specific areas for growth as it allows for a greater variety of print marketing materials, produced economically, and customized to the end-user. 

Selling Print Jobs Boosts Profits

Selling full color print jobs, in addition to web services, provides graphic designers with a way to add customer value, create an additional revenue stream, grow their business, and boost profits. Many print marketing jobs fit naturally with work a graphic designer is already completing. For example, a graphic designer who creates a website for a customer could also sell them business cards, while print brochures might pair well with a digital ad. Offering print materials in conjunction with digital products allows graphic designers a natural way to broaden their services. The financial risk is low, there is no need to invest in additional equipment. The entry into print is easy when they partner with a trusted wholesale provider, one who is committed to helping them be successful regardless of whether or not they are currently selling print.

In addition to expanding their service portfolio, adding physical products to their digital offerings is another way to boost profits and reach new markets and customers. Some businesses may not typically hire a graphic designer for their digital channels, but they may be interested in purchasing print materials, including product packaging, posters, and even stickers. Finally, people tend to value physical goods more than digital goods, which means that customers will pay more for the physical products that graphic designers offer. The customer will also enjoy the convenience of getting design and printed materials all in one place. 

Designing for Print Jobs can Increase Creativity 

Tangible, printed materials can be utilized in ways that digital designs can’t be and that addition of a physical element provides a new level of creativity for a graphic designer. In addition to the visual concepts, elements such as logos, illustrations, and layouts, a graphic designer can now also consider the texture and weight of the card stock, the weight, and coating of a flyer, or the ink used on an envelope.  

Print materials engage more of our senses, and for a graphic designer, designing specifically for print can give them an opportunity to adapt old designs for new purposes as well as an ability to create new types of products. For graphic designers new to designing for print, partnering with DFS gives you easy access to all the resources you need. You don’t need to be a print expert to begin offering print marketing products; with 40 years of experience and a vetted network of experts, there’s no more efficient way to build your graphic design business. 

Print Jobs Can Expand Your Brand 

As a graphic designer, your brand is how you’re seen by the world and how customers experience your company. When you expand your product line, you increase the possibility that your business will be seen by a much larger audience, and even existing customers may see your business in a new way. Some of the types of print design you might offer could include: 

  • Business cards
  • Postcards
  • Booklets
  • Posters
  • Banners
  • Beverage Coasters
  • Stickers or labels
  • Branded packaging
  • Calendars
  • Stationery
  • Greeting cards 

Customers think about your business in terms of what goods or services you offer and how those offerings will help them solve problems or needs they are facing. By adding full color print jobs to your product line, you can increase your chances of staying top of mind with customers due to a broader range of products. Outsourcing full color print jobs to a trusted partner like DFS allows you to provide more options for your customer and see more growth for your business.  

At DFS, we know that selling print jobs helps graphic designers expand their business and create a recurring revenue stream. We take the burden out of outsourced printing services with our easy-to-use and trusted network of printing solutions. Contact us today to be matched with a DFS business advisor and start saying yes to more print jobs. 


Key Takeaways

  1. Graphic designers looking to expand their business should sell print jobs. 
  2. Selling print jobs provides graphic designers with an additional revenue stream.
  3. Designing specifically for print can give graphic designers an opportunity to increase their creativity. 
  4. Outsourcing print jobs allows you to provide more options for your customer.
  5. DFS takes the burden out of outsourced printing services with our trusted network of printing solutions.

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